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mercoledì 16 maggio 2012

Story of Jack Daniel's



Jack Daniel, who was born Jasper Newton Daniel in September 1850 in Moore County, Tennessee, was one of 12 children (or 13, depending on the source). Childhood wasn't easy for Jasper and his siblings; when he was 7 years old, his mother, Lucinda Daniel, passed away.
At the age of 10, his father decided it was time for Jasper to leave home, learn a trade and go to work. He was put under the guidance of family friend and Lutheran minister, Rev. Dan Call, who owned a dry-goods store in Lynchburg, Tennessee. Young Jasper became an apprentice to Call, and it wasn't long before his diligence, work ethic and business aptitude became apparent.
Call's most popular product was a whiskey he distilled on the Louse River near the store. He employed the traditional "sour mash" method, along with a complex filtering method known as the "Lincoln County process," which other distilleries in Tennessee usually abandoned because of the time and money involved. Call taught Jasper the duties of store keeping as well as the whiskey-distilling process and Jack, as he came to be called, eventually became a formidable brewmaster, able to rival the talents of his employer.
Call and Jack kept their business running during the Civil War, but in 1863, Call was pressured by his congregation to cease his whiskey operation. He submitted to his ministerial duties and decided to hand the distillery over to Jack when the boy was only 13 years old.

Jack Daniel's Tennessee Whiskey is one of the most recognized and best-selling liquors in the U.S. and around the world--a reported 7.5 million cases were shipped in 2005, and it's estimated that 10 million will ship in 2009. It's also prevalent in media and popular culture having appeared in numerous books, songs and films.
Jack Daniel's served as the right hand to a diverse group of musicians ranging from Frank Sinatra (who supposedly was buried with a flask of it) to Lynyrd Skynyrd to Slash and was Al Pacino's best friend in his unforgettable role in the film "Scent of a Woman." 


martedì 15 maggio 2012

Wild Turkey Bourbon

LOUISVILLE, Ky. — Wild Turkey Bourbon is offering a new twist to giving someone the bird with its first television ad campaign in the U.S.

The 157-year-old brand is the latest Kentucky bourbon making a splash on TV.

It comes as bourbon rides a wave of popularity, due in part to the cocktail comeback. And it's a sign bourbon is willing to muscle into the marketing terrain of vodka and other spirits.

In the ad debuting Tuesday, Wild Turkey spreads its "Give 'em the Bird" campaign that first appeared in print and on billboards last year.

The ad shows a young bartender's reluctance to obey a seasoned barman's direction to "just give 'em the bird" when a tough-looking customer walks in. The novice soon realizes it's another term for serving up Wild Turkey.

california wine

 California wine has gained world recognition for many fine wines due to the wealth and variety of soil conditions and micro climates that exist here. Careful planning is advised when planning to visit and explore our world famous wine regions. California is a very large state. One and two week vacations are oftentimes best restricted to one or two of our famous wine regions.

About Zinfandel Wines: Zinfandel is a red grape varietal, planted in over 10 percent of California vineyards. DNA fingerprinting has revealed that it is genetically identical to the Croatian grape, Primativo, traditionally grown in Puglia, known as the “heel of the boot” of Italy, introduced there in the 18th century.
Whisky or whiskey is a type of distilled alcoholic beverage made from fermented grain mash. Different grains are used for different varieties, including barleymalted barleyrye, malted rye, wheat, and corn. Whisky is typically aged in wooden casks, made generally of charred white oak.
Whisky is a strictly regulated spirit worldwide with many classes and types. The typical unifying characteristics of the different classes and types are the fermentation of grains, distillation, and aging in wooden barrels.