Wild Turkey Bourbon

LOUISVILLE, Ky. — Wild Turkey Bourbon is offering a new twist to giving someone the bird with its first television ad campaign in the U.S.

The 157-year-old brand is the latest Kentucky bourbon making a splash on TV.

It comes as bourbon rides a wave of popularity, due in part to the cocktail comeback. And it's a sign bourbon is willing to muscle into the marketing terrain of vodka and other spirits.

In the ad debuting Tuesday, Wild Turkey spreads its "Give 'em the Bird" campaign that first appeared in print and on billboards last year.

The ad shows a young bartender's reluctance to obey a seasoned barman's direction to "just give 'em the bird" when a tough-looking customer walks in. The novice soon realizes it's another term for serving up Wild Turkey.